I have been planning to write this blog post for a while now, to tell you about my Covid challenges with my business in these crazy times, but every time I think is the right time to write it there seems to be yet another stumbling block then a twist and turn and no normality in sight to think of at the moment.
For so many our new ‘normal’ is going to be slightly different, and I think that is where I am at right now, adapting my business in these uncertain times, so I can continue doing what I love and not letting go of my passion and little business.
My heart broke for all my couples who had to postpone their big day this year, once sometimes twice to a new date and still not knowing if the day they had planned will even go ahead! And me being solely a wedding and events florist it left me with a big hole.
At first the lockdown was fine, my Husband was furloughed (and has only just gone back) my two secondary school children were at home, and we were safe and had a roof over are heads and food on the table, in the grand scheme of things we were fine! And lucky to have nice weather to sit in the garden etc.. and the one huge saving grace for me was that I worked from my studio at home, I didn’t have huge overheads to pay for a workshop or unit or shop.. (one day I would love a workshop, my next goal when all this craziness is over).
I then started doing a few safe ‘Doorstep Deliveries’, for people locally who couldn’t see their loved ones, which I loved so much. Bringing a smile to peoples faces was amazing and the lift they needed, and I carried on providing beautiful flowers each week. As my website was only catered for my weddings and events business it got me thinking about going forward for the future. I had not wanted to have the commitment before to do daily deliveries as my children were younger and still needed me, but now they are both older and don’t need me so much, ☹ I can now commit to more. So I have now launched my online shop!! It’s a very exciting time for me and has kept me busy over the last few months, planning, preparing, photoshoots and designing all my new products. I wanted to keep my products true to my style and brand, I didn’t want to be a florist that has a gazillon products to choose from, my work is more bespoke and I want people to choose me because they like my style and creativity. I don’t have a factory line where a million items are being made mindlessly. Every bouquet or arrangement is made by me with love and care and being true to my style. This ethos has worked so far and everyone who has ordered or received flowers from me has loved them, I think! And my wedding and events luxury style shows through in my work for sure!
So please do take a look at my new online shop, and please do consider me for any local deliveries. I also can provide flowers for all the normal occasions plus funeral and sympathy flowers, contract flowers, seasonal items, my Christmas Wreaths are a firm favourite. I do seasonal wreath workshops and also have amazing candles and vases to compliment my range for that extra special gift.
Thank you so much for reading and I do hope you are all staying safe and well. And thank you for supporting my small business.
Much Love Claire x